Please consult this page before sending any creative material to ad pepper media Sweden. If emailing, all creative material should be sent to the creatives department as well as to the salesperson you have been in contact with.

You can deliver creative material in the following ways:
- Email at: creativesse@adpepper.com
- CD-ROM

If you have any questions or concerns, please send an email to: creativesse@adpepper.com

Banners



Some good advice when designing banners
Try to narrow down your message as much as possible, and communicate only the most essential information. Write short texts and consider what words will serve as eye-catchers.

Always try to optimize image- and filesizes, and use websafe colors if possible.

Keep in mind that a "picture often says more than 1000 words". Less text, more easy-to-understand images.


Common banner sizes and formats
Below you will find some common banner formats. For advertising in the Swedish ad pepper network you need to, at a minimum, supply the follwing formats:
  • 468x60 (max weight 15 kb)
  • 140x350 (max weight 20kb)
  • 120x600 (max weight 20kb)
  • 250x120 (max weight 15 kb)
  • 250x240
    • (max weight 20kb)
  • 250x360
    • (max weight 25kb)
  • 300x250(max weight 20kb) - For mailpepper sendouts!
  • 375x250 (max weight 25kb)
  • 728x90
    • (max weight 25kb) - For mailpepper sendouts!
    Other common banners formats that can be used in ad pepper medias network are:
  • 468x400 - common size for popups/popunders (max weight 30kb)
  • 760x120 - (max weight 30kb)


    Standard banner - Static (Click here for an example)
    Static banners do not contain any animation, but rather consist of a single graphic. Even though these banners are not the most technologically advanced, they still exist.
  • Format: 468x60
  • Weight: No more than 15 kb.


    Standard banner - Animated (Click here for an example)
    Animated banners contain a sequence of single graphics. Displaying each picture for a limited amount of time creates the animation. Interactivity with the animated banner is not possible, however. Despite its limitations, this type of banner is the most common banner on the Internet, since it offers a good compromise between technical prerequisites, handling and attracting attention.
  • Format: 468x60

    •
  • Weight: No more than 20 kb.


    HTML-banner (Click here for an example)
    A HTML banner not only contains single graphics, but also additional HTML commands, which are implemented into the source code of the ad. The addition of these commands creates interactive elements, such as drop-down menus, or check-off boxes, which the users can use to make their selections. The addition of JavaScript allows the user’s commands to be processed within the banner. As a result, additional information, such as the calculations of rates, search windows, can also be provided within the banner.
  • Format: Several formats available


    Flash-banner (Click here for an example)
    Thanks to the Macromedia Flash software, text and pictures resemble animated movies, which can be further enhanced with sound. Thanks to the vector-graphics that define Flash banners, the amazing graphics remain within the strict banner file size limits, which are often limited to 15K maximum. By scrolling over the various parts of the Flash banner, the user can interact with the advertisement.

    The latest versions of the Flash software allow for forms to be embedded within the corresponding transmission of advertisement data, which can be collected by a central data bank.

    Generally, a default GIF banner has to accompany the Flash banner for all users who lack the Flash plug-in.

    It is VERY IMPORTANT that you include click tags in your creative flash material! In general, you should place a button, covering the entire ad, with a clicktag action like this:

    on (release) {
    getURL (clickTag, "_blank");
    }

    If this tag is not included in the creative material, we will not be able to track clicks.
    For more information, please note the Macromedia Tracking Specifications for FLASH: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

    or review Falk's Flash Specification at:
     http://admin.as-eu.falkag.net/dokumentation/english/FlashSpecification.pdf

  • Looping sounds are NOT allowed.
  • Direct Links out of FLASH are NOT allowed.
  • The import of external files (e.g. Newsletters) in FLASH are only supported by Macromedia FLASH version MX
  • Weight: Max 39 kb.
  • Flash ads must NOT contain any transparent parts that are colored by commands such as <PARAM NAME=bgcolor VALUE=#colorcode>. Instead, the colors must be defined inside the actual flash file.


    Layer ads (Click here for an example)
    The basis of layer ads is a combination of several technologies or programming languages. Through this combination, the web site elements can be positioned to appear static or dynamic. An element can be animated to move freely on the entire web site and be superimposed over the background elements of the site.

    The user can also move the elements to many different positions and the image of the layer maybe totally changed when the mouse is moved over a banner, button, etc. Hereby expanding forms can be displayed on mouse-over and can be collapsed afterwards. DHTML, therefore, allows the banner advertisement to leave its otherwise fixed position. Thanks to DHTML, simple online games can also be presented in or outside the banner.


    Popups (Click here for an example)
    Pop-ups belong to the type of advertising that interrupt the user’s navigation. Pop-up windows do not show the advertisement in the current browser window, but rather opens up a new window, where the size is automatically adjusted to the user's screen.

    Pop-ups are suitable for displaying registration forms directly into the advertisement and still generate better click-through and conversion rates than other media. It should be noticed, however, that many users feel that pop-ups disturb their browsing experience. For this reason, pop-ups should only be placed with frequency cap mode.

    Pop Ups can be delivered in the following formats: Gif, HTML and Flash (Default pop-up as GIF-File is recommended).
  • Weight: No more than 25 kb (flash 39kb).



    • Popunders (Click here for an example)
    Pop Under is a non-user initiated browser window that is served "behind" the user's open Internet browsers. Pop-Unders do not necessarily have an automatic close timeout feature. Like a Pop-Up, the size will automatically fit to the user's current screen size.

    Pop Unders are suitable for displaying complete HTML pages or registration forms directly into the advertisement and generate good click-through and conversion rates because they mostly are visible to the user after closing the current browser window after finding the information he has been looking for.

    Pop Unders can be delivered in the following formats: Gif, HTML and Flash
    (Default Pop Unders as GIF-File is recommended).
  • Weight: No more than 25 kb (flash 39kb).


    Scyscraper (Click here for an example)
    Skyscrapers are unusual large creatives that are located on the sites in a rectangular way into the web page.
    In addition to Gif, Flash formats can also be implemented. When using Flash in a Skyscraper, download time should be considered for this unusually large advertisement.
  • Standard format is 120x800 pixels, but may vary according to website placements.


    Textlinks (Click here for an example)
    Textlinks are directly integrated into a website’s content. They are often placed within the editorial space, which corresponds with the advertised product. Logos, as well as other smaller pictures can be integrated in addition to text. These links are especially effective on so called anchor positions, where the user finished a certain task (e.g. confirmation pages after sending emails/SMS). Textlinks can work very good as vehicles to drive traffic to a landing page or hosted pages.


    Streaming media (Click here for an example)
    The market for streaming media advertising has been constantly growing:
  • Gradually TV and Web-based content are converging
  • More and more users in Europe access the internet via ISDN with constant growth in the area of broadband access by DSL line or cable connection
  • Fast Multimedia-PC´s with high processing rates are more and more common

    Streaming Media can be a highly efficient way of advertisement for branding campaigns but also to announce new products like film releases, etc. With our technology the user do not need any plugin anymore to see the ads. Response elements like buttons, hot spots can be integrated into the ads as well. Streaming content can also be audio-type only.


    Interstitials (Click here for an example)
    If a browser window is entirely filled by an ad it is called an interstitial. Only if the user closes the interstitial window, the initial browser window will appear. User acceptance can be noticeably increased through interaction with HTML or Flash components of the interstitial. Since many users feel that interstitials disturb their browsing experience, this type of advertising should only be used in exceptional case.

  • Pixel size: any size up to fullscreen
  • Maximum file size: 25kb
  • Closing time: after 10 seconds the interstial has to dissapear again.
  • Please send the interstitial as an HTML page, including the <html>, <head>, <title> or <body> tags. The interstitial should consist only of a GIF, JPEG or SWF (39k maximum) on a background color of the advertiser's choice. The interstitial page must include a <meta> tag which automatically forwards the user to their destination page within 7 seconds or work with a timeout that closes the window. This <meta> tag must be placed between the <head> and </head> tags of the page: <meta http-equiv="refresh" content="7; url=http://destinationURL">
  • Please include a target=_blank attribute in all <a href> tags, as well as in clickthroughs embedded into Flash.
  • In order to track clicks on forms, method=get must be used. (Forms with method=post are able to run through FALK, but we cannot track clicks on them.)
  • Please test your creatives before submitting them.


    Superstitials (Click here for an example)
    This ad type was developed by Unicast, an American company, the superstitial is another form of advertisement that interrupts the user’s experience. A superstitial uses Flash movies (latest version) that are displayed on a large format, and allow for user interaction.

    While the user remains on the site, the data that is required for the advertisement movie to play is downloaded in the background. The browser window in which the superstitial is incorporated is invisible until all data is downloaded and the user goes to a new page of the site. The superstitial does not interrupt the user’s browsing experience, and can be considered as a worthwhile advertisement through which a user can interact and be entertained. The response rates of this ad type can be considerably higher than traditional formats.

  • Pixel size: 550x480
  • Maximun file size: 100-300 kb (depending on the product)
  • Maximum play time: 20-30 seconds (depending on the product)
  • Autoclose time requirement: Superstitials must close automatically

    Unicast Superstitial Production Notes:
    Production notes for Superstitial creative are located on Unicast's site at http://www.unicast.com/superstitial/specs.asp


    Rich Media Banner Production Notes - Notes for all Rich Media Banners
  • Please include a target=_top (preferred) or target=_blank attribute in all <a href>, <form action> and <area> tags, as well as in clickthroughs embedded into Java or Flash.
  • In order to track clicks on forms, method=get must be used. (Forms with method=post are able to run through FALK, but we cannot track clicks on them.)
  • Please test your creatives in the most used browsers before submitting them.
  • A banner may not produce audio or video until a user clicks on it.


    Notes for Java Banners
  • Please follow the guidelines above ("Notes for all Rich Media Banners").
  • If FALK adservers will be hosting the class, jar, image or sound files, please use lowercase filenames and make sure any internal references to these files are in lowercase as well.
  • If FALK adservers will be hosting the class, jar, image or sound files, the values for these parameters must be pulled through an HTML <param> tag.


    Notes for Streaming Banners
  • Please follow the guidelines above ("Notes for all Rich Media Banners").
  • Java-based "burst" technologies are recommended, as they help avoid firewall issues.
  • If plugin-based streaming players (such as RealPlayer, Windows Media Player and QuickTime) are used, there must be a script that serves a backup GIF banner if the user doesn't have the plugin.


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    Mailpepper



    Short description
    mailpepper is ad pepper’s permission based opt-in email solution designed to establish and maintain a relevant and cost-effective dialogue with consumers who have declared an interest in receiving personalised offers.

    mailpepper enables marketers to select and reach consumers in a highly relevant manner through precise psycho-demographic targeting. Through mailpepper, marketers can address their product or service offers to consumers on the basis of their permission-based demographic profiles.


    Delivery formats
    In order to speed up setup and delivery of campaigns in mailpepper, it is very important to follow certain guidelines when designing and building creative material. You can send mailpepper campaigns as GIF or JPG images, or as HTML-files.


    Size and weight of graphics and images
    If you want to use clickable graphics or image banners in your mailpepper sendout, please submit GIF or JPG image files with a maximum of 728x400 pixels in size, weighing no more than 35 kb.


    Size and weight of HTML-file
    No more than 728x400 pixels in size, and a total weight of no more than 35-40 kb (including images).


    URL:s
    If you are hosting the material (e.g linked files or graphics) all URL's must have absolute links. In other words, links like <body background="bg.gif"> should not be used. Instead, code them like <body background="http://www.website.com/folder/bg.gif"> If ad pepper media hosts the material, please put all files in the root (same folder).


    Stylesheets
    Linked or global style-sheets should not be used. If you want to use style-sheets, please use inline style tags. In other words, do not use:

     <link href="stylesheet.css" rel="stylesheet" type="text/css">

    or
    <style type="text/css">
    <!--
    a {font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px; color: #586168; text-decoration: none;}
    -->
    </style>
    instead, use inline code:
     <font style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px; color: #000000;">


    Javascript
    Do not use any kind of Javascript. Email services like Yahoo and Hotmail will block these scripts, thus preventing your message to be delivered correctly. Javascript will also be blocked by email clients like Outlook, especially in the preview pane. Because of this, client input validation cannot be utilized in email sendouts.


    Background images
    Do not specify background images or special attributes in the <body>-tag, since it will not be inserted into the email. If you want to use background images, please define them as backgrounds in tables.


    Excluded tags
    The following tags will be left out when pasting material into the mailpepper template.
    <html>
      <head>
        <title>
        </title>
      </head>
    <body>

    Only content that you define within the body tags will be inserted into mailpepper.

    </body>
    </html>

    Forms
     If using forms for your mailpepper sendout, please leave the form action blank and name it form1.


    Flash
    Flash cannot be used in mailpepper sendouts. For animated material, please use gif-images.

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    iLead



    Short description
    iLead is one of ad pepper media’s performance and permission based marketing solutions designed to generate and deliver qualified leads & registrations.

    The creative part of an iLead campaign is of major importance for the campaign success. To assure the best performance a lot of effort must be put into the development of the creative material. ad pepper media has a long experience in running performance based campaigns and has a team of designers who can help you to develop creative material to match your product.

    Please look through the following guidelines we recommend for running iLead campaigns with ad pepper media. If you like to have a look at creative material developed by ad pepper media, please contact your local sales contact person.


    Delivery formats
    In general, when sending creatives for lead campaigns, please include as much information/texts/graphics as possible. In the event that we have to send out several requests for additonal creatives and material, campaign setup will be affected and suffer from delays. Below you will find some examples of what is required when sending creative material.


    How does an ilead campaign work?
    An iLead campaign is run using specifically designed formats created to capture the data of an interested party. The capture form appears as a normal pop-up/pop-under, email or any other format on a website.

    The capture form consists of a minimum of 3 html pages and is usually displayed in a popup window. Campaigns contain a front page, which acts as the form element, a success/thank you page and an error page. Should space be limited on the front page it is possible to have a "read more"-page or a "privacy policy"-page you can link it to.

    The size of a pop is ranging from about 400 x 300 to a maximum of 500 x 500 for iLeads with multiple form elements. Larger formats may not be accepted by the websites. The maximum file size for any media (images, HTML, CSS, flash etc) is around 50 kb.


    What do we need from you?
    Option 1
    We are happy to design and build the creative for you. We would supply you with a mockup of what the creative will look like and once approved then build it for you. All we require from you is guidance on your company colors, fonts, logos etc.

    Option 2
    You can supply us with a clear image of what you would like the creative to look like, along with all the original artwork (often in .PSD format). We would then approve the image (provided it is technically possible) and do the HTML coding for you.

    When sending material, please include:
  • Teaser-text (headlines)
  • Informational/descriptive text for the ad/creatives
  • A description of that will happen after signup/registration. (Will someone call me, contact me through email, is the product/service ordered in realtime, etc... )
  • Names for formfields.
  • Text for rules/legal terms.
  • Text for "thank you"-page. (Thank you for your registration...)
  • Any images, fonts, and files that are to be used in the campaign.


    • Also, please read the sections about images, fonts, sizes etc below.


    Option 3
    You can send us the creative coded in HTML, including ALL relevant images and other required files. We would then add the validation and communication script and upload it to our system. Ad pepper media will manage the database set-up for capturing the user data, associating the pages in the campaign, upload and testing the material.


    Guidelines for material you should deliver if ad pepper media develops the creative iLead campaign
    If you choose to benefit from ad pepper media´s design and programmer team please follow the guidelines below. Make sure you and your sales contact has agreed on the following campaign content:

  • The product benefit
  • The campaign incentive for the user to sign up
  • Registration forms


    • If possible agree on the exact wordings of headlines, body copy, name of registration fields and all other text that the campaign should communicate. Do also consider text for privacy policies and terms & conditions for the campaign offer.

    Remember also to deliver text for answer and error pages. If your campaign is running in several countries make sure to agree who will provide translated text in relevant languages. We can support you with language adaptions through our international network if needed.

    Make sure that all text are delivered electronically, proof-read and approved before delivered to ad pepper media.

    For developing the design, please deliver the following material:
  • Logo: Preferable file format is eps, where the logo is in vector graphic and can be scaled to the need size. JPEG or GIF files can also be provided if the quality is reasonable.

  • Product photos: Preferable formats are JPEG, TIFF, EPS, GIF in resolution 72 dpi.
  • Design guidelines: If your brand or company has graphical design guidelines please deliver them to us, so we are able to follow the same visual identity.
  • Fonts: If you are using special fonts please send them along. If it is standard fonts just inform us about which you prefer to use.

    Workflow:
  • You and your sales contact agree on content and write it down in a proper briefing. May be a word-document or illustrated in e.g. a PowerPoint file
    • .
  • You send logo, photos, fonts, text etc. to creativesse@adpepper.com
  • ad pepper media will develop a proposal of the front page of the iLead campaign. You will receive an image file for commenting/approval.
  • When the look and the content of the front page is satisfactory, ad pepper media will design and code the additional pages and formats that are needed.
  • You will receive a link to the campaign for final approval before it goes live.



    • Guidelines for material you should deliver if you are developing the creative material yourself
    If you choose to develop the creative material yourself (or by your local advertising/design agency) please follow the guidelines below.

    Pages and formats
    You must create HTML pages for front page, success page and error page including ALL relevant images and other required files (for example style sheets).

    You may as a minimum develop pages for a pop-up registration format. Please agree with ad pepper media if additional formats are needed to be able to deliver the campaign. Other formats to be provided may be 468x60 banners, buttons, sky scrapers etc.

    Content
    The iLead campaign must always contain:
  • The product benefit. Make sure you are very clear in the copywriting of you headlines and product descriptions so it is clear for the user, what he is signing up for. Try to shorten your text to only contain a clear communication message. Avoid long text pieces as it will draw the user’s attention away from the main campaign message.
  • The campaign incentive for the user to sign up. Explain clearly why the user should sign up for your product offer. What is in it for me?
  • Registration forms. The material must contain input boxes in which the user can enter his details to register for your campaign.

    The pages must contain the relevant form elements agreed with ad pepper media. Typical input boxes might be first name, last name and email. In addition to the input boxes, the form element should also contain details on the product and the offer. Three or four entry fields are ideal – we advise against asking the user superfluous questions, as this will reduce the likelihood of users completing the form. Only include necessary entry fields.

    The error page would explain that there was a problem submitting the data, along with a back button so that they might try again. The success/final page would notify the user that the information had been successfully submitted along with any extra desirable information.

    The html-files may not contain any external links (with the exception of Terms and Conditions and other legal documentation) are allowed on the iLead campaign until the data has been posted and the success page displayed.

    Make sure you create your design in a look and feel that suits your target group, and develop the material in a professional manner.

    Technical requirements to your HTML code
    Please place all files in the root (also images). Feel free to contact us to receive demo html pages containing the form elements.

    Remember the pages may not exceed 50 kb in size.

    We use JavaScript to validate the information submitted by the user. ad pepper media handles all validation scripting, so there is no need to write any yourselves. Indeed including your own validation could cause conflicts with our system so it should be avoided. You may instead request that we include certain types of validation script.

    In order for us to be able to record information into our systems, we use various code. This ensures that the pages communicate with each other as well as the database. All this coding is done by ad pepper, so please avoid using any such code (asp, jsp, perl , cgi, etc).

    Should you have any further questions regarding the creative or technical elements of an iLead campaign please feel free to contact our eService team on 08 678 44 30 or email at creativesse@adpepper.com.


    Size/weight
    Remember not to make your ad too small or too big. A few recommended sizes are 400x300, 400x500, 468x400, 500x400, or 500x500. Normally, you should not exceed these sizes since they will take up to much screen space and may not be accepted by websites. The campaign material (HTML-file and images) should not exceed 50kb.


    Text
    All text should be easy to comprehend and must be visible in the ad.


    Flash
    If you are considering using Flash for your campaign it is also a possibility. However, we recommend you to keep the form elements in an html file and only use Flash for graphical elements. If it is a must to have the registration form within the Flash file you must acquire a beta flash file from ad pepper media in which the movie structure should be followed. Flash material which doesn’t follow this structure may not be accepted.


    Layers
    Avoid use of layers in the html code since this will not supported in some browser and mail clients.


    Fonts
    If using ad specific fonts, please include all of them in the creative material submission.


    Graphics
    Please include all images/graphics in web optimized and high resolution formats (PSD, JPEG, GIF, AI, TIF, EPS, etc...). Simply sending JPG-files might not be sufficient. Without the original image file, image quality and sharpness will be reduced in the event that we have to edit them.


    Logotypes
    Should be delivered in every format available for the specific ad campaign.


    Ad specific colors/layouts
    Any ad specific color definitions, palettes, layouts, or styles should be defined and sent with the rest of the creative material.


    iLead campaign creation - work process
    Below you will find an overview of the work process for creating an ilead campaign.
  • Briefing.
  • Clients sends creative material or ad pepper media designs and creates campaign material
    • .
  • Campaign setup, content planning and adding
    • .
    • Campaign is sent to client for comments/feedback/changes.
  • Ad pepper updates the campaign.

  • Ad pepper sends the updated version to client, client accepts changes.

  • Campaign goes live.



    • Campaign content
    The campaign may not contain any abusive content such as pornography or voilence. The content must be of a positive and trustworthy character, and may not trick or convey misleading information to the user.


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